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Create a marketing plan

.Ask other interior designers and business experts to help you strategize. Interior designers with successful businesses and business consultants or mentors have been through the process of finding unique marketing ideas before, so they are in a position to help. Business mentors can help you think about what markets you really want to pitch your services in and focus on those markets. Schedule an appointment with a successful interior designer or business mentor. Ask the potential mentor questions about her business, business philosophy and experience to determine if she will be a good fit. Do not hesitate to interview several prospective mentors, and choose a mentor who is successful, has experience in finding ways to market interior design businesses and has a personality and business philosophy similar to yours.

¬†Create a marketing plan with your partners or employees. Small businesses should take about two months to create a marketing plan that covers a year. Schedule a meeting with your team, however small it is, to begin drafting the plan. Do not leave anyone out; include even carpet layers and carpenters who work for you on a contract basis. Different employees see your business from different angles, so they may be able to think of marketing ideas that would never cross your mind. For example, your carpenter, who has seen how frustrated homeowners get when they hire one person to do the designing and a another to do the carpentry, may suggest advertising your business as a “one stop shop” for interior design and home remodeling. Put your marketing plan in a binder and refer to it at least every month. Continually assess your actual marketing efforts and the plan and revise both when necessary. Keep notes of these revisions for use when drafting next year’s plan.

 


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