Google Webmaster Tools ( now known as Google Search Console ) is a free tool-set provided by Google that helps to identify issue with your sites also to modify your site’s Google search appearance. In this documentation, we can check these and other various features of Google Webmaster Tools.
Before accessing the data of your site, you should verify the ownership of the site.
You can verify the ownership through any of the following methods.
1) Recommended Method.
2) Alternative Methods
a) HTML Tag
b) Domain Name Provider
c) Google Analytics
d) Google Tag Manager
Dashboard and Site Messages
Once you have verified your site, you can login and check the content of your site. The dashboard gives the information of your site and new messages from Google. If Google wants to communicate with Webmaster, they communicate through messages. You will get the information of the malwares through these messages.
Clicking on the settings button gives you the access to configuration menu items.
Change of Address
Sometimes you need to migrate your entire site to new domain, in that cases tell Google about your site migration.
1) Set up your content on your new domain.
2) Redirect content from your old site using 301 redirects.
3) Add and verify your new site to Webmaster tools.
Users and Site Owners
Here we can see the list of users, owners and their permission to access the site.
Owners have full permission to access every item on the site.
Users with ‘Full’ permission can do everything except the following.
a) Add users
b) Link GA account
c) Inform Google of a change of address
Users with ‘Restricted’ permission have the same restriction of those users ‘Full’ access and the following restriction also.
a) Only have viewing capabilities on configuration data
b) Cannot submit sitemaps
c) Cannot submit URLs
d) Cannot submit reconsideration requests
e) Only have the capability to view crawl errors and malware notifications.
Here we can associate different Google accounts with Google Webmaster Tool account.
To add an associate user:
a) Click on the ‘Add a new User’ button.
b) Enter the email address that’s associated with the account you are associating.
c) Select the type of association you wants.
d) Click ‘Add’.
Clicking on the search button delivers various elements of a search engine results.
In this section Google Webmaster Tool informs the issue with the title and description tags. The title and description should be unique for each page. Clicking on errors will give more information of the error and the list of pages where the error was detected.
In this section, we can get an overview of the top keywords that returned a page from your site in the search result.
In this section, Google will inform you any site wide manual penalties that they have applied to your site.
The index status shows the status of your site within the Google index. It shows the following information:
a) How many pages are showing as being indexed?
b) Are there any worrying trends?
c) Have you accidentally blocked large section of your site from Googlebot?
If you get any letter from the attorney demanding to remove a page from your site, you can use this tool.
a) Enter the URL that you want to remove.
b) Click ‘Continue’.
c) Select whether you want it removed from the search results and the cache, just from the cache or if you want an entire directory removed.
d) Click ‘Submit Request’.
This request will process within 12 hours.
Here we can find the site errors that Google has detected when crawling your site over the past 90 days. Google Webmaster Tool shows the number of errors, lists the pages, and shows a graph of your count over time for that particular error.
In this section, we can test pages on your site to verify whether they can be crawled or not.
Here we can access all the information about the sitemap that Google Webmaster Tool has been informed of.
To test a sitemap,
a) Click the add/test sitemap button.
b) Google Webmaster Tool will inform if the sitemap appeared to be valid.
c) Then add the sitemap using the same procedure, except clicking the add sitemap button.